“Youthography has consistently been able to not only ask the right questions, but to anticipate opportunities to improve the way we deliver our products and services to the youth market. Their research and insights have been integral to the development of our current corporate youth-directed strategy.”
— Deanna Cogdon
Manager, Youth Strategy and Mobility Communications, Aliant
“For the Ministry of Health and Long-Term Care, developing a smoking prevention campaign for youth, by youth, presented quite a challenge. Bringing in Youthography Inc. to the process proved to be a definite asset. They are a dynamic, energetic organization that really have their fingers on the pulse of Ontario youth. Youthography's management of the ministry's Youth Advisory Panel, as well as their compelling insights about what resonates with Ontario youth today, contributed in a big way to the success of the Stupid.ca campaign.
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— Wendy Novachko
Senior Communications Advisor – Tobacco, Ontario Ministry of Health and Long-Term Care
“The thing about Youthography is that they get it. They get today’s youth. They get how to make research work harder for their clients. And, most importantly, they get marketing. The result is that Youthography is more than just a research partner. They’re a sounding board, resource centre and collaborative partner all rolled into one. They’re also like the cool kid in high school that everyone wants to hang out with; they make you look good.
We’ve tackled some tough issues with Youthography including smoking, drug use and sexual health. Talking to young Canadians about these issues takes sensitivity as well as a rare ability to establish rapport and trust with your audience. Youthography excels at getting us closer to our target audience, and closer to the heart of the issues facing today’s youth. Together, we’ve consistently helped our clients make bold strategic and creative decisions with a level of confidence that comes from truly understanding the target audience. And we’ve had a hell of a lot of fun along the way.”
— Tim Keenleyside
Co-Creative Director, Fingerprint Communications
“Our team at Youthography continually challenges us, and helps us uncover unique insights into the youth of Canada. Insights that we use to create great ideas and winning programs. Max is also an excellent singer of eighties hits.
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—Stewart Ellis
Director, Youth Segment Marketing, Bell Mobility
“If you want a passionate, enthusiastic, feisty partner that will fundamentally change the way your company approaches the youth market, these guys are for you. They provide countless reality based, actionable insights.”
—Tony Ciccia
Account Director, Publicis
“Their (Youthography’s) insight and enthusiasm helped bring the “Jacks Pack”ideas to life, and at the same time, ensured Kellogg Canada accurately responded to the kids wants and needs. Kellogg's Canada
In my ten years of experience at Kids Help Phone, no other company has grasped so quickly, thoroughly and accurately the nature of our business and our client population's needs as they relate to our services. As a result, the strategic recommendations are logical, congruent and of extremely high value as we move forward to redesign and redevelop our award-winning website.”
—Ted Kaiser
Vice President, Information Technology, Kids Help Phone