JEFF ROACH
VP, Marketing Strategy
A youth marketing strategy guru, Jeff leads the Youthography Marketing division in
planning and implementing national youth marketing campaigns. He specializes in leveraging
the five pillars of youth culture — music, sports, entertainment, fashion and technology — to
impact youth brand choices with relevant communications and grassroots brand experiences.
Jeff's experience is rich — previously as VP, Client Services with experiential youth marketing
consultancy MASEV Communications, and as COO and Co-Creative Director of marketing communications
agency JWA Group. Jeff is one of a rare breed of agency people with both creative and account
backgrounds with a career start as an Art Director, and is a Communications and Advertising
Accredited Professional (CAAP).
 HEATHER BURNS
Director, Youth Marketing
Heather directs and manages youth-related promotions at Youthography. Leveraging her project
management experience working on several top-ranked automotive clients, Heather excels at keeping
up with the fast-paced marketing industry. She is a creative strategist and thinker with a keen interest
in youth culture. Heather has a BA in Film Studies from Queen's University and is always willing to try something new.
 JOHN PRICE
Supervisor, Brand Partnerships
John has been working on youth targeted programs for 10 years. Having recently left the ‘youth demographic’ himself, John panders to his Peter Pan complex by continuing to work on youth campaigns. Educated in Carleton University’s School of Journalism, he got his start writing articles for Urban Weeklies in Ottawa and Hamilton and quickly learned it was no way to pay the rent. The next logical step was Marketing. As the Marketing Director at Exclaim! Magazine for three years and a previous background as a grunt in the music business, he confirmed his love of concert events and firmly planted himself in the area of experiential marketing. He has also been a Marketing / Sales Representative for NOW Magazine and a Retail Sales Manager for CanWest property Dose / dose.ca.
 KRISTA COLANGELO
Supervisor, Youth Marketing
Krista Colangelo comes to our team with a wealth of knowledge and experience in marketing and promotions. Krista has managed and executed on behalf of a number of brands including Kraft, Schick, Molson, and Kodak to name a few. Her love for indie music and live shows keeps her on the cutting edge of what’s new and innovative in arts and culture. She’s fascinated by youth culture and the ever present changes that exist within it – guess it’s a good thing she’s working here huh? In her spare time, Krista loves to stay active working out and mountain biking. Oh yea, and she shops too – a lot, and you can always count on her to keep you in the loop on the best deals in the city.
 VICTOR CHEN
Manager, Youth Marketing
Victor brings several years of experience in event promotions within the professional field and
Toronto's electronic music scene. His work on promotions for Sony, Alliance Atlantis, & Unilever has
allowed him to successfully manage and execute national events and promotional teams. He is also one of
the co-founders and music editor of an internationally distributed publication based on electronic music and culture.
At times, it's seldom known that he mysteriously transforms into the Iron Chef.
 NATALIE TAYLOR
Manager, Youth Marketing
Natalie comes to our team from Ottawa where her passion for account planning and media buying began. A graduate from Algonquin College’s Advertising program, Natalie brings with her a love for indie music, painting, culture and fashion. She prides herself on staying on top of trends and provides a unique view of youth culture. When Natalie’s not working, you can find her shredding the nearest mountain or enjoying a beverage après ski.
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