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December 11, 2006
As we get ready for the Holiday season our thoughts turn to winter. With most of the country under snow already, we’re looking forward to the coolest stuff. Here’s the scoop on what the kids will be doing this winter.
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Empire Shakedown
The sixth edition of the Empire Shakedown snowboard event coming April 6-7, 2007 in St. Saveur, Quebec is shaping up to be Canada’s biggest. Last years’ event featured a McDonald’s restaurant built underneath the slopestyle rail. We expect more than 20,000 Francophone teens and young adults to take in the spectacle. www.shakedown.ca |
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Billy Talent and Rise Against
One of the biggest teen-angst tours to hit this country is coming this February and March. Billy Talent and Rise Against, with supporting acts Anti-flag and Moneen, will perform to more than 150,000 young rock fans in a 13-market coast-to-coast arena tour sponsored by Maxell and Sympatico MSN. Raise the horns.
http://entertainment1.sympatico.msn.ca/Music/Artists/Articles/BillyTalent |
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Garfinkel’s
Planning a trip to Whistler this winter? Looking for nightlife a little more exciting than The Keg? To hang with the pros and dance to old school hip-hop beats with the young 20-something-set, go to Garfinkel’s. Known by the locals as “Garf’s”, be prepared to shell out at the door if you’re not female and 19 years old. www.garfswhistler.com |
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DJ Skating Nights
Remember roller-skating to the hits in the 80’s? Here’s the new twist, DJ skating nights at the Harbourfront Centre Natrel Rink in Toronto. DJ Skating Nights is a free, all-ages show featuring local Toronto DJ’s spinning the latest tracks while you skate with your friends. Plus all the free hot chocolate you can drink until 11 pm.
www.harbourfrontcentre.com/noflash/outdoor/DJ_Skating.php |
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Canada Olympic Park
Just minutes outside Calgary, COP provides the perfect spot for young Calgary locals to be dropped off for a day of shredding in the COP snowboard park. And even though the park is small, and considering Banff is not that far away, COP hosts great events like the Billabong Jr. Pro on February 2-3. www.canadaolympicpark.ca |
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Burton Series 13
Smart youth marketers know that customization is the new brand standard. And when it comes to smart youth marketers, Burton is the shit. With series13.com, Burton is way ahead by giving the tools to consumers to “transform your own original artwork and photos into a one-of-a-kind, rideable masterpiece.” All hail Burton. www.series13.com |
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Canadian Female Snowboarders
Three of the hottest snowboard pros in the world are Canadians. And they’re also girls. Enter Priscilla Levac, Leanne Pelosi and Marie-France Roy… a great reason to launch the new Women’s Annual from Snowboard Canada magazine, the first magazine dedicated to women and snowboarding. See Betty shred.
www.snowboardcanada.com/womensannual |
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Video Games
When it’s cold outside, the consoles are humming. Actually, the consoles are always humming. And with the new Xbox 360, Playstation 3 and Nintendo Wii boxes piling-up under Christmas trees everywhere, this winter is sure to be the season of play. Gears of War, Legend of Zelda: Twilight Princess, Resistance, Viva Piñata and Final Fantasy XIII are the hot titles this year. |
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You Look Good
One of our fave snowboard events this winter is the You Look Good Rider’s Cup snowboard series presented by Coors Light. This six-stop national snowboard slopestyle tour combines the best amateur slopestyle riding with the craziest après after parties at some of Canada’s hottest resorts. Perfect.
www.youlookgood.ca |
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World Ski & Snowboard Festival
We couldn’t talk about winter in Canada without touching on the monster of all youth culture winter festivals, the Telus World Ski & Snowboard Festival. This 10 day event in Whistler in April features snowboarding, skiing, skateboarding, music, film, photography, art and much, much more.
www.whistler2007.com |
What are you doing February 26th to February 28th?
If you’re involved in understanding and/or communicating with tweens, teens or young adults the answer, in our humble estimation, should probably be “attending the Youth Power Summit in Toronto.
We’ve spoken before, both here and in the States, at previous conferences put on by these summit organizers (IQPC) and have always left with interesting context and contacts to move forward with.
Their speaker faculty for this particular event, so far, includes the likes of Xbox, AOL Canada, Rogers Wireless, Unilever Canada, YTV, MuchMusic, Corus, Teletoon and a whole whack of others. Of course, Youthography will also be delivering the proverbial goods at said summit as well. That probably didn’t come as a surprise to any of you.
What MAY come as a surprise to you is that you, our loyal Forward subscribers, can receive a discount of at least 20% off the conference registration fee if you mention Youthography as you register. Pretty cool huh?
Go!
For More information on Youth Power Canada and to download the full conference agenda please visit www.iqpc.com/na-11185-001 or call 1800 882 8684.
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