October 2003 – The Globe and Mail
Students are Learning How to Think Through the Viral Marketing Blitz by Luma Muhtadie
October 2003 – The Toronto Star
Revenge of the Political Nerds by Murray Whyte
September 2003 – The Globe and Mail
McDonald's Recruits Pop Star by Richard Bloom
June 2003 – Strategy Magazine
Understanding Youth - Speakers
June 9, 2003, The Ottawa Citizen
'Redefining Canada's Image' by Norma Greenaway
June 6, 2003, The Globe and Mail
'Buzz from a fake spoof ad? Priceless' by John Heinzl
March 14, 2003, The Globe and Mail
'Dr Pepper/Seven Up Cowed by Web Plan' by John Heinzl
February 22, 2003, The Globe and Mail
'What To Do When You Are No Longer Cool' by John Heinzl
February 21, 2003, The Globe and Mail
'Hold the Fries' by John Heinzl
January 31, 2003, The Wall Street Journal
'Happy Meals Are No Longer Bringing Smiles to McDonald's' by Shirley Leung
and Suzanne Vranica
January 28, 2003, The Toronto Star
'Slang is Da Flava' by Daphne Gordon
January 20, 2003, The Toronto Star
'Smoking Risks Obvious to Young' by Elaine Carey
January 18, 2003, The National Post
'Vince Carter Shoes Can't Get Airborne' by Kate MacNamara