Play List, Youthography’s monthly offering features high rotation music we think are important indicators of contemporary youth culture. At the end of each month, look for our list of popular songs to give you a snapshot of this. While the outing of LonelyGirl15 may have dominated much of the internet headlines this month, the video machine continues to churn and we’ve picked some of the best videos we’ve been forwarded over the month of September. Check out our top three music-related viral vids!

Due to the timeliness of these articles, some of these links will expire quickly. We therefore recommend accessing them immediately before they disappear!

Youthography’s Top Picks for September 2006

White and Nerdy – Weird Al Yankovic (Straight Outta Lynwood, Sony BMG)
We think it’s fair to say that the success of Weird Al Yankovic in the early 90s was largely thanks to word of mouth And now, due to the massive popularity and adoption of viral video, Weird Al’s newest jab at pop culture is heating up the net. “White and Nerdy” is a parody of rapper Chamillionaire’s “Ridin’ Dirty” and is about all the nerdy joys –from Dungeons & Dragons, to math, to Star Trek and Bowling. Note: Best viewed on PC
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Chicken Noodle Soup – BET 106 & Park
Get this – two teenagers from Harlem are gaining the attention of the world thanks to a song they created complete with dance moves. The song started playing in New York teen venues, but spread like wildfire when it hit online. The Chicken Noodle Soup Dance is an internet meme following in the footsteps of Peanut Butter Jelly Time, dancing in an arm-flapping, side-stepping manner. If that last sentence made no sense to you, it’s time for you to spend some quality time on Wiki to get caught up.
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The Hardest Button to Button – The White Stripes on The Simpsons
The Simpson’s has long been an institution to showcase bands and artists over the decades – from “Hullabalooza” to Ringo Star to N*Sync – the list is endless and everyone has a favourite quote (Who Huddle!). Joining the list this month were The White Stripes in a short clip featuring The Stripes in a drum-off with Bart Simpson. If you missed it on TV, check it out on Youtube now and watch the original classic video.
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Also Playing

Lupe Fiasco, “I Got Cha” (Food & Liquor, Atlantic) Note: Best viewed on PC
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Beirut, “Postcards from Italy” (Gulag Orkestar, Ba Da Bing!)
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The Sounds, “Song with a Mission” (Dying to say this to you, New Line)
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Scissor Sisters, “I Don’t Feel Like Dancin’” (Tah-Dah! Universal)
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Paris Hilton, “Nothing in this world” (Paris, Warner) Note: Best viewed on PC
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TV on the Radio, “Wolf Like Me” (Return to Cookie Mountain, Universal)
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Teddybears, “Cobra Style” (Soft Machine, Big Beat / Atlantic)
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Emily Haines & The Soft Skeleton, “Our Hell” (Knives Don’t Have Your Back, Universal)
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Mobile, “See Right Through Me” (Tomorrow Starts Today, Universal)
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Jet, “Put Your Money Where Your Mouth is” (Shine On, Atlantic)
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Tapes ‘n Tapes, “Cowbell” (Loon, Select Distributions)
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Be Your Own Pet, “Bicycle Bicycle You…” (Be Your Own Pet, Universal)
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Sugarcult, “Do it Alone” (Lights Out, Sony Music Canada)
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For more information on Youthography’s Playlist, please contact Mike D'Abramo at 416 206 1256 x241 or email
dabramo@youthography.com.Youthography is Canada's most significant young consumer marketing and communications consultancy-offering full service research, strategy, marketing and advertising for a wide array of companies, brands, products and institutions.