Sometimes a project necessitates ongoing study of a target consumer’s life directly in their environment. Youthography researchers are always ready and willing to get out there with your target and figure out what really makes them and their lifestyle tick. From observational research that uses anthropological and semiotic rigour to video projects that involve full documentation of days and weeks in the life of any study subject we have what it takes to make your target’s world really come to life.

At Youthography we’re not afraid of getting our hands dirty! Some common applications for ethnographic research include dimensionalization projects, product usage and attitude studies as well as specific pop cultural study for keeping promotions and communications absolutely current and relevant.