FOCUS GROUPS
Youthography’s trained facilitators will work with you and your organization to design and run moderated qualitative sessions anywhere in Canada, The States and beyond. We’ll intelligently provide you with the honest youth input you are looking for. Youthography can handle all the logistical aspects of your focus group requirements including recruiting, design, moderation / facilitation and reporting. Our facilitators are young people themselves and connect with the participants in a more authentic and open manner to deliver stronger research results.

Book your GTA focus groups with Youthography! Our friendly facility right downtown in Toronto can accommodate max 14 participants and 10 backroom viewers. For more information about our focus group facility contact: Jennifer
About our facility

IMMERSION GROUPS
Youthography's immersion groups are like traditional focus groups without the glass. Our immersion groups combine a focus group structure with a less constraining environment and a defined process that involves clients. This unearths not only relevant feedback but also one on one, moderated interaction with your end consumer. It’s amazing to see the type of actionable, off-the-cuff suggestions about your product, brand or idea that this modern process can discover.

IDEATION SESSIONS
Ideation is one of our signature methodologies. It is a unique process involving young people that leads directly to concept development and action plans. This methodology is all about the creation of real, actionable ideas. The Youthography ideation approach is unique and successful every time not only due to the creative process we use but also the environment we create to encourage teamwork, openness and initiative. We encourage our clients to participate fully in the sessions. As an “expert,” the client has valuable information about whatever the ideation team is creating and can share that insight with the group when asked.

To give you an idea of an ideation environment, picture young people shouting out ideas and input, creating presentations, designing (online and otherwise), posing tough questions, and getting real answers. Ideation is the ideal first step for any brand or marketing manager looking to have young people act on an initiative rather than react to a finished concept. It’s also tremendous as a final tweaking process before a communication plan or national promotion is deployed.